This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from repuso.com (the “Site”).
What personal information do we collect from the people that visit our blog, website or app?
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
When do we collect information?
We collect information from you when you register on our site, enter information on our site, run a free AI Visibility check, ask us to email you a report, or when an account admin invites you to their account.
How do we use your information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
** Sharing your personal information **
We use Google Analytics to help us understand how our customers use the Site, and Google Ads tags to measure which ads lead to sign-ups and to show our ads to people who visited the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout, and out of personalized Google ads here: https://adssettings.google.com.
We also share information with the service providers that run the Service for us, only as needed for their part of it: hosting and backups (Akamai / Linode), content delivery and security (Cloudflare), email delivery (SparkPost), SMS and WhatsApp delivery (Twilio), payments (Stripe), error monitoring (Rollbar), support chat (Crisp), and AI providers (OpenAI, Anthropic, Google and Perplexity). The full list is in Annex 3 of our Data Processing Addendum.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
** Do no track **
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
** Your rights **
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
** Data retention **
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Closing or cancelling an account does not delete it, so you can come back to your data. To have your account and its data deleted, email hello@repuso.com from the account owner’s email address; we delete it within 30 days of the request, unless the law requires us to keep it. Copies in our backups are overwritten within 21 days.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Use of the integration with Slack
This section applies where you use the integration with Slack.
The integration with Slack allows users to send data from their Repuso service to the Slack application.
Data collection & usage
We do not collect any personal information via the integration with Slack. The following information is collected in order to provide the service:
- Slack’s Team name - used to identify the integration
- Slack’s channel name - used to send data to this channel
This information can be accessed and updated on your Repuso dashboard in the integrations section.
Data retention
We will maintain the information as long as your Repuso account exists and until you ask us to delete this information.
You may request to delete this information by sending a request to email address hello@repuso.com.
Review requests
This section applies to people a business invites to leave a review through Repuso, by email, SMS or WhatsApp. The business decides whom to invite and is responsible for having a lawful basis to contact you; we process your details on its behalf.
What we process
- The name and email address or phone number the business gives us, and any details it adds to personalize the message.
- Delivery events from our email and SMS providers, such as delivered, opened, clicked and unsubscribed.
Unsubscribing
Every review-request email includes a one-click unsubscribe, which most inboxes show as an Unsubscribe button. Once you unsubscribe, or mark one of these emails as spam, that business cannot send you review requests through Repuso again. We keep this opt-out as a one-way hash of your address, not the address itself.
How long we keep it
- Review-request details are kept for 24 months, then anonymized: your name, address or number and the message details are removed, and only anonymous counts remain.
- When a business’s account or sub-account is deleted, its review-request details are anonymized 30 days later.
- A business can delete a recipient at any time. This anonymizes all of that recipient’s review requests at once and stops any further ones. To have your details removed, ask the business that contacted you, or email hello@repuso.com.
- Copies in our backups are overwritten within 21 days. SMS and WhatsApp message records are kept by Twilio under its own retention policy, and email delivery events by SparkPost under its own.
AI Visibility
This section applies when you use Repuso AI Visibility, which checks what AI assistants (ChatGPT, Gemini, Claude and Perplexity) answer when people ask about businesses like yours.
What we process
- Business details you enter or pick from Google: name, category, address, locations, markets and website. This is business information, not personal information about you.
- The questions we ask for each business, the answers the AI assistants give, the businesses those answers name, the pages they cite, and what they say about each business.
- Short summaries of what your reviews say, when your business is also connected to Repuso reviews, so the questions match what your customers ask.
- Public pages of your website (for example the homepage, robots.txt, llms.txt, and product and shipping pages), which we read with our own crawler to suggest questions, markets and fixes.
Who receives it
To get the answers, we send each question, with the business’s market or location, to OpenAI, Anthropic, Google (Gemini and Google Places) and Perplexity. We also send the answers to OpenAI to find the businesses they name. We do not send your account details, your email address or your customers’ personal information to these providers for AI Visibility.
Free checks on our website
When you run a free check without an account, we keep the business you chose and the result. We use your IP address to prevent abuse. If you ask us to email you the report, we use your email address to send that one report and nothing else. We clear the email address and the IP address 90 days after the check.
Free trial accounts
If an account does not subscribe, the results of its free checks are deleted 30 days after the free checks end.
Invited users
When an account admin invites you, they give us your name and email address. We send you one invitation email, and you sign in with a one-time code sent to that address.
Emails
Account emails (reports you or your admin set up, alerts when your results drop, invitations, sign-in codes and billing notices) are part of the service. Product tips and offers about AI Visibility include an unsubscribe link, and you can unsubscribe from them at any time.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes:
On our Privacy Policy Page
Users are able to change their personal information:
By logging in to their account
Does our site allow third party behavioral tracking?
Our public website, and the AI Visibility app on repuso.com, use Google Analytics and Google Ads tags, which can use cookies to measure visits and sign-ups and to show our ads to people who visited the Site. We do not load these tags in the Repuso dashboard, or when the dashboard or the AI Visibility app runs on a customer’s own (white label) domain. You can control these cookies in your browser and opt out as described in “Sharing your personal information” above.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via in site notification, without undue delay.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
To be in accordance with CANSPAM we agree to the following:
- Not use false or misleading subjects or email addresses.
- Include our postal address (below) in this policy and in our AI Visibility emails.
- Include an unsubscribe link in every marketing email, and honor unsubscribe requests promptly.
If at any time you would like to unsubscribe from receiving future emails, you can also email us at hello@repuso.com and we will promptly remove you from ALL correspondence.
** Changes **
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
GDPR Privacy notice
For GDPR privacy notice, please see GDPR Privacy notice. Where we process personal data on behalf of our customers, our Data Processing Addendum applies.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
OnClick Solutions LLC (Repuso)
hello@repuso.com
1055 Regency Knoll Drive, San Jose, CA, 95129, United States
Last Edited on 2026-11-01